COMPANY: Tipalti
INDUSTRY: FinTech · Technology
Overview
This year’s Illuminate event was the first hybrid format with live in person events and online sessions across San Francisco, New York, Chicago, and London. I helped lead production across all content streams which included producing more than 32 videos covering executive keynotes, product sessions for US and UK audiences, online discussions, webinars, customer stories, sponsor content, and company brand videos. I contributed to every video in various capacities, whether producing, directing, shooting or editing, ensuring consistent visual style and storytelling across the full event. The event had more than 5,000+ registrants worldwide, saw a 61% increase in reach compared to the previous year, and the brand video earned more than 400,000+ engagements in the first three months after the event.
Highlight reel from Tipalti’s annual Illuminate event, showcasing a hybrid experience held both online and in person. This was the first year the event included both formats compared to prior fully virtual events. The video served as a promo following the event, drawing viewers to the event webpage for additional engagement and follow-up.
Creative Approach
The highlight reel combined live footage from multiple locations with previously shot material to create a cohesive and energetic recap. The edit emphasized key sessions, speakers, and sponsor moments to showcase the event’s scale and value for the finance industry audience, while encouraging further interaction with Tipalti content.
Role/ Contributions
End-to-End Production (Recap Video): Kristin Snell
Event Production Partner: Zero One Digital Media Inc.
Full production of the highlight reel, incorporating live footage from multiple sessions and previously recorded material.