Overview

Highlight reel from Tipalti’s annual Illuminate event, showcasing a hybrid experience held both online and in person. This was the first year the event included both formats compared to prior fully virtual events. The video served as a promo following the event, drawing viewers to the event webpage for additional engagement and follow-up.

Creative Approach

The highlight reel combined live footage from multiple locations with previously shot material to create a cohesive and energetic recap. The edit emphasized key sessions, speakers, and sponsor moments to showcase the event’s scale and value for the finance industry audience, while encouraging further interaction with Tipalti content.

Role/ Contributions

• Full Production (Recap Video): Kristin Snell

• Event Production Partner: Zero One Digital Media Inc.

  
  

Full production of the highlight reel, incorporating live footage from multiple sessions and previously recorded material. I contributed to every one of the 32 video sessions included in the event coverage. This hybrid event was record-breaking with over 5,000+ registrants worldwide, a 61% increase in reach compared to 2022. It featured 8 sponsors generating over $100k in sponsorship revenue and spanned in-person locations in San Francisco, London, and New York City.

Distribution: Event Webpage · Social Media · Email Marketing · Promos

*Full event coverage and all videos available at: https://tipalti.com/illuminate