COMPANY: Tipalti
INDUSTRY: FinTech · Technology
Overview
Video created for Tipalti's summer campaign. The goal was to take a lighter, more playful approach that gave viewers a fun way to engage with the brand while keeping finance automation top of mind.
Creative Approach
We leaned into a more comedic style, contrasting with the usual product-driven tone. The lighthearted summer theme invited viewers to connect with Tipalti in a more casual, entertaining way, helping the brand stand out during a season when audiences are often less focused on business content. The campaign drove a 150% increase in engagement in the first two weeks compared to typical content performance, boosted YouTube subscribers, and captured strong interaction across LinkedIn.
Role/ Contributions
Producer: Kristin Snell
Production Partner: LC Digital Production