COMPANY: Sephora
INDUSTRY: Retail · Beauty
Overview
Kendell Cotta | Makeup Artist & Finalist
Part of Sephora’s makeup competition series, highlighting top emerging artists in the beauty industry. This video showcased finalist Kendell Cotta, sharing her artistry and story with Sephora’s worldwide audience.
Creative Approach
The goal was to spotlight not just the artistry, but the personal narrative behind the finalist. By blending interview-driven storytelling with visually striking beauty shots, the video connected with both professionals in the industry and Sephora’s global consumer audience. The video generates heightened interest in Sephora products through the competition, increased awareness among industry professionals, and expanded public engagement with Sephora’s global beauty community.
Role/ Contributions
Production: Sephora Production
Creative Director & Producer: Nikki Arena
Editor: Kristin Snell