Overview

Video created for PlayStation’s annual PlayStation Experience event and E3. It was displayed on the event floor at booths to engage attendees and build excitement around the upcoming game, which features dynamically generated creatures and worlds that evolve as players explore them.

Creative Approach

The video was designed as a walkthrough of the game, highlighting key moments and capturing the first reactions of both the creator Sean Murray and PlayStation Worldwide President Shuhei Yoshida. By combining gameplay with authentic responses, the piece allowed attendees to experience the excitement of the game and understand its unique features as if they were playing themselves.

Role/ Contributions

• Production: Sony PlayStation Productions

• Producer: Alex Charlow

• Editor: Kristin Snell

Distribution: Event Booths · Social Media · Blog