Overview

Customer testimonial video created for Tipalti’s annual Illuminate conference. The story highlighted how finance professionals use Tipalti to automate workflows, increase efficiency, and feel more empowered in their day-to-day roles. The story highlighted how finance professionals use Tipalti to automate workflows, increase efficiency, and feel more empowered in their day-to-day roles. The team captured how Tipalti helps finance professionals feel more in control, supported, and inspired in their work.

Creative Approach

Instead of focusing solely on product features, this piece leaned into a personal storytelling approach, capturing not just how Tipalti works, but the emotional impact it has on finance teams. The goal was to create a relatable, authentic narrative that resonated with conference attendees and industry professionals alike.

Role/ Contributions

• Producer: Kristin Snell

• Production Partner: Froth & Fur

Distribution: Event Landing Page · Website · Social Media · Promos

Social Media Content: Promo & Teaser Videos. (Available in Landscape, Vertical, and Square formats.)

*Full event coverage and all videos available at: https://tipalti.com/illuminate