COMPANY: Tipalti
INDUSTRY: FinTech · Technology
Overview
Customer testimonial video created for Tipalti’s annual Illuminate conference. The story highlighted how finance professionals use Tipalti to automate workflows, increase efficiency, and feel more empowered in their day-to-day roles. The story highlighted how finance professionals use Tipalti to automate workflows, increase efficiency, and feel more empowered in their day-to-day roles. The team captured how Tipalti helps finance professionals feel more in control, supported, and inspired in their work.
Creative Approach
Instead of focusing solely on product features, this piece leaned into a personal storytelling approach, capturing not just how Tipalti works, but the emotional impact it has on finance teams. The goal was to create a relatable, authentic narrative that resonated with conference attendees and industry professionals alike.
Role/ Contributions
Producer: Kristin Snell
Production Partner: Froth & Fur