COMPANY: 8x8
INDUSTRY: Technology · Cloud Communications · VoIP
Overview
Video created for the launch of 8x8’s stand-alone video meetings platform. The piece demonstrated how quick and easy it is to create a meeting, share a link, and start collaborating with in-chat notes.
Creative Approach
The video opened with a series of branded slates to introduce the launch, then transitioned into stylized motion graphics. The product was showcased as if in 3D, floating within layered, textured backgrounds. Both desktop and mobile interfaces were highlighted, with dynamic movement emphasizing the speed and accessibility of the new platform.
Role/ Contributions
Creative Director: Kris Kinney
Producer & Editor: Kristin Snell